BE BRAVE /
WHO WE ARE

Selamat Datang to Creative Juice \ Kuala Lumpur.

We’re an advertising agency built around one simple concept: Be Brave.

And how do we make brave work? By killing our inner chickens.

BE BRAVE /
WHO WE ARE

Hatched in 2007, Creative Juice \ Kuala Lumpur was founded with one simple motto in mind:

BE BRAVE

But how does one become brave? By killing your inner chickens.

You know, that sneaky little voice that says: “No you can’t,” or “This one tak boleh.”

That’s the one. We de-bone, crush and body-slam our chickens to greatness, so that you never have to sit through another boring ad, commercial or campaign.

Because if an idea doesn’t make us shake in our boots, it isn’t good enough for us.

And in this day and age, only the boldest ideas survive.

So it’s a good thing we’re the bravest ones around.

Don’t believe us? Just keep scrolling down to get your inner chicken all shaken up.

CreativeJuice\KualaLumpur

1 day ago

Our Christmas tree may be fake but our presents sure are growing! :D
CreativeJuice\KualaLumpur

1 week ago

This Christmas, we've decided to go green by recycling old briefs and transforming them into a beautiful Christmas tree!

BE BOLDER /
OUR WORK

We like to think our boldest work speaks for itself, but that’s not always true.

Sometimes these videos do.

BE HUMAN /
OUR PEOPLE

We aren’t just a madhouse of directors, creatives and suits.

We’re a family of warriors.

Meet the brave ones who do battle with their chickens everyday.

BE INSPIRED /
!DEA MONDAY

Get inspired with !dea Monday and see the bravest work around the world, so you can raise the benchmark and grow a pair.

Of ideas.

Who's Looking Out For Us Folks?
VJ Anand, Group ECD of TBWA\ Group Malaysia

Who's Looking Out For Us Folks?

Written by VJ Anand, Group ECD of TBWA\ Group Malaysia
Friday, 5th December 2014

I come from a strong unionist family.

You see, my dad worked his way to the top of the civil servant's unions. I’ve seen firsthand how he and his mates really helped civil servants; they didn’t just fight for themselves, they fought for the wellbeing of others.

I've seen him go through tough times, but he and his compatriots always fought on. I’ve seen pickets and protests, and my own father threatened by politicians and gangsters wielding parangs outside our home. It wasn’t a tough childhood at all, but it was a very colourful one.

As the son of a unionist, I rarely saw him at home because most of the time he was in meetings and giving talks. When I was a little older, I would go with him and we would meet other civil servants in coffee shops. They would walk up to my dad and thank him and his other union mates for doing what they can to help out.

And I felt proud. Proud of what my dad fought for, because I finally understood what he was doing and how he was helping his community.

Which brings me to my point.

I know the private sector is very different, and I’m not sure if you have the same feeling, but I feel like no one really looks out for us advertising folks. I’ve never seen anyone fight over anything for us. In fact, the only thing we fight about is award shows. Are we so blinded by them that we can't seem to address a bigger issue?

As for the 4A’s, though I’m pretty young in the industry, as far as I've dealt with them, the only thing I see them busy with is the awards. And by gosh, they have done a mighty fine job in rewarding the industry, but it feels like we need someone to actually look out for us.

I'm not sure if you feel the same.

Sure, they set pitch fee rules, which no one really follows. Sure, they have been trying to help with getting younger people into the industry, but I feel we can do more.

Maybe it’s not their job to fight for us in the industry. Maybe we're a bit jaded and simply fight for the wrong things.

But personally, I really feel no one is looking out for us ad folks, or our industry.

The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official position or policy of the agency.

BE INSPIRED /
OUR BLOG

Hear our thoughts, ideas and rants on the advertising world and beyond with articles from around the office.

BE BALLSY /
OUR CLIENT

A brave agency needs brave clients, and they don’t get much more ballsy than these ones.

TOTAL AWARDS

BE THE BEST /
OUR AWARDS

Awards don't mean much to us. That’s why we don’t put them up for display.

But here’s some that we dug out of the dustbin.

Need some boldness in your brand or an award up your sleeve?

Think you have what it takes to kill your chickens?

Drop by our office or get in touch with us.

VISIT OUR OFFICE

15th Floor, Block B, HP Towers,
12 Jalan Gelenggang,
Bukit Damansara,
50490 Kuala Lumpur, Malaysia

GIVE US A CALL